Ministry of Health - The Date

For some of us, getting vaccinated was not that big of a deal.

For some of us, getting vaccinated was not that big of a deal. It was just another step on the way back to some kind of normal daily life. But that’s not the case for so, so many others. Take the elderly as an example. The elderly looked forward to their vaccination appointment as if they were teenagers expecting their first romantic date. As if it was a date with life itself.

In our ad for the Greek Vaccination Campaign, the stars are two older people. But not just any people. They are Maro Kontou and George Konstantinou, the golden couple of the golden era of Greek cinema. They wake up early in their homes, have breakfast and get ready, wearing their best clothes and… masks. They do have a date with each other. But more than that, they have a date with their first vaccine dose.