People nowadays are more demanding and informed about the products they choose. They want ecofriendly, sustainable, pure and they, sure, value naturality. And who can blame them? This is the kind of thinking that can only lead us to a better tomorrow.
SOUROTI, is a famous Greek brand, producing sparkling natural mineral water. When they decided to enrich their range by adding some natural flavors to their water, we wanted to create a campaign that will make sure that the naturality of the product is still as clear as their water. That is why we created small stories where the elements travel effortlessly to find SOUROTI and make it naturally delicious.