Our world is never standing still, it’s always on the move. But somehow, we, ourselves, have managed to spend most of our time during the day sitting on chairs and sofas or lying down.

For our client Rexona and their new product offering 48-hour protection, we wanted to create a movement to make people move more. So, we chose as our ambassador a beloved Greek tennis player, Stefanos Tsitsipas. However, in our campaign, Stefanos is not playing tennis, as expected. He gets out of his comfort zone, to invite you to get out of yours too and move.