Primo Gusto is a pasta brand that represents a whole lifestyle. A lifestyle that urges us to live every moment with gusto.
In order to communicate this to our audience in an effective way, we needed the right ambassador. We thought about it and after a while the answer became obvious. It was always going to be Kostis Maraveyas.
Famously outgoing, with a cheerful disposition and a bit of an Italian aura, Kostis was the ideal candidate to star in our campaign as the kitchen maestro.