Lidl Hellas

The kid who refuses to grow up

We constantly say that children are the future, but we don’t take care of it for them. We overuse plastic and waste food every day. In our film, a young child decides to stop growing up, until the grownups behave like real adults.

Because in Lidl we know that only through actions and by taking full responsibility we will be able to walk on the road towards a better tomorrow.