Hellenic Ministry of Labour and Social Affairs

The little tiger

Foster care, while an integral part of our society, remains relatively unknown in Greece.

That is the reason that the aim of our campaign was to explain what being a foster parent is, in a sensitive and inspiring way. Our solution was to create a children bedtime story and show through its language how fostering can alter the course of a child’s life for the better. The result was a story that could speak to the hearts of prospective foster parents and help them understand how valuable their role can be.