Since the appearance of HIV, 40 years ago, a lot has changed. For example, the development of advanced treatments that allow carriers to live a normal life, changed our view of the virus forever. However, one significant thing remains the same. People are afraid to get tested.
Responding to Gilead’s need to inform citizens about HIV and motivate them to get tested, we created a awareness campaign that emphasized on how simple the finger prick test is, by comparing it to some of our fingers’ daily adventures. The campaign also included a PR event that took place at Monastiraki Square on December 1st (World Aids Day), where politicians, thespians and media were present to show their support by getting tested.