Child abuse is a problem that should concern all of us. In Greece, the lack of an official data base monitoring the incidents of child maltreatment, makes it hard to act against it.Eliza, a non-profit organization dedicated to the protection of children, needed the financial support of people to create a phone line to encourage the report of cases. To communicate this initiative, we created a campaign for the most important numbers, the ones that don’t exist. Because without the numbers, no problem can be solved.