Doctors of the World maintain a Child Help Center located in downtown Athens, in a neighborhood full of graffiti and street art.
Many of these graffiti belong to the artist SMTS. And all of them have something in common. They depict children. Children full of life, dreams and hopes. Children like the ones that the Child Help Center aids.
So, we tried to use this connection to help the Center raise funding for its operation. We asked the artist to create additional artwork for his existing graffiti, containing a call-to-action message. This way, we turned existing street art into an outdoor campaign.