Beer is definitely a summer drink. So, as expected, its sales drop during the winter. In order to reverse this, EZA wanted a low budget on trade campaign, that would help to boost the beer consumption during these cold months. Drawing inspiration from the iconic tablecloths that one can find in Greek island restaurants, we managed to bring summer vibes in the heart of winter.
How we did it?
We designed and gave to different restaurants in Athens tailor-made tablecloths, each with a map of the municipality they belong, giving to all their visitors.
To promote the idea, we created tailor-made print ads which ran on local press, according to the area they represented.
The result was to give the visitors of the restaurants a unique experience that made them reminisce summer and hopefully drink an EZA beer.