Finding a way to get consumers to choose your beer among other beer brands is something you expect to see. But for a beer brand to make you a part of an internal dilemma or, to make it more accurate, a part of a battle between two of its own products, is something different altogether. So that’s exactly what we did. We got a grasp of a powerful insight, saying people have strong opinions when it comes to their beer taste and we held on to it.
By creating a voting campaign for people to choose which beer the preferred, we found a way to reach out to different audiences and let them speak their mind while making it clear that the only dilemma was about flavor, not the brand it would come from, since the fact that it would be EZA… was a given.